On-page SEO refers to the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO can involve optimizing the content and HTML source code of a web page. As well as the website’s internal linking structure and navigation.
Some common elements of on-page SEO include:
- Title tags: The title tag is the text that appears in the search engine results pages (SERPs) as the title of a search result. It should be a concise and accurate description of the page’s content.
- Meta descriptions: The meta description is a short summary of the page’s content that appears in the SERPs below the title. It should be compelling and informative to encourage users to click on the result.
- Headings: Headings (H1, H2, etc.) are used to structure the content of a web page. And signal to search engines what the page is about.
- Content: The content of a web page should be relevant, informative, and well-written. It should also include relevant keywords that help search engines understand the page’s content.
- URLs: A web page’s URL should be clean, descriptive, and include relevant keywords.
- Internal linking: Internal links are links that point to other pages within the same website. They help search engines understand the website’s structure and organization. And they can also help users navigate the site.
By optimizing these and other elements of a web page. It is possible to improve the page’s ranking in search engines and increase its visibility to potential visitors.
Technical SEO refers to the practice of optimizing a website’s infrastructure and architecture to improve its visibility and ranking in search engines.
Technical SEO involves optimizing the website’s technical elements. Such as its HTML code, website structure, and server configuration. To make it easier for search engines to crawl and index the site. It also involves identifying and fixing any technical issues that may be preventing the site from ranking well in search results.
Some common elements of technical SEO include:
- XML sitemaps: An XML sitemap is a file that lists all the pages of a website. Along with additional metadata about each page. To help search engines understand the site’s content and structure.
- Robots.txt: The robots.txt file is a text file that tells search engine spiders which pages. The website owner does not want to be indexed.
- Canonicalization: Canonicalization is the process of specifying the preferred version of a web page to search engines. This is important if the same content is available on multiple URLs. It helps search engines understand which URLs. Should be indexed and should be ignored.
- Redirects: A redirect is a way of forwarding visitors and search engines from one URL to another. Redirects can be used to fix broken links. Redirect traffic from old URLs to new ones. Or consolidate multiple URLs for the same content.
By addressing these and other technical issues. It is possible to improve a website’s visibility and ranking in search engines. As well as enhance the user experience for visitors.